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NEWS & TOPICS

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The Super Cub Story: From Humble Beginnings to Worldwide Popularity
Jan 29, 2024Update

The Super Cub Story: From Humble Beginnings to Worldwide Popularity

26th Cafe Cub Meeting in Aoyama
Nov 01, 2023Event Report

26th Cafe Cub Meeting in Aoyama

See NEWS & TOPICS

MODELS

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HISTORY

Index

Cub Stories

The Super Cub Story: From Humble Beginnings to Worldwide Popularity

The motorcycle of Japan, resulting from Soichiro Honda and Takeo Fujisawa’s travels to Europe.
Vol.1 The Birth of the Super Cub

The motorcycle of Japan, resulting from Soichiro Honda and Takeo Fujisawa’s travels to Europe.

The unique advertising campaign, three years after release, to deliver the Super Cub to people new to motorcycles
Vol.2 Domestic Advertising

The unique advertising campaign, three years after release, to deliver the Super Cub to people new to motorcycles

Unspoiled by Phenomenal Success
Vol.3 Going Global

Unspoiled by Phenomenal Success

Vol.4 Japanese Domestic Models part 1

New OHC Engine Heralds New Chapter in Super Cub History

Vol.4 Japanese Domestic Models part 2

New Variations to Meet Diverse Needs

Vol.4 Japanese Domestic Models part 3

Major Reforms Tailored to the Era of Globalization

Vol.5 Export Models part 1 The USA

The Super Cub Became a Vital Part of People’s Youth

Vol.5 Export Models part 2 Southeast Asia

The Super Cub Takes New Forms as a Key Part of People’s Lives

Vol.5 Export Models part 3 Other Countries

The Super Cub Series Meets Local Needs All Over the World

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WORLD of Cub

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Super Cub × HELLO KITTY

Hello Kitty Collaboration

They are loved throughout eras and across borders
And now Super Cub and Hello Kitty are one together.
We've made this special edition Super Cub, emblazoned with Kitty's distinctive ribbon and color, for you to enjoy.

See Hello Kitty Collaboration

*This page originally appeared on the Super Cub Fansite, renewed as the Cub brand site.