Archive 2020

in North America

Supporting Innovative Educational Opportunities and Teacher Professional Development
SDG 4 : Quality education

In 1993, American Honda Motor Co., Inc. opened Eagle Rock School and Professional Development Center in Estes Park, Colo.
Eagle Rock School is an institution that supports the expansion of educational opportunities. The school’s mission is to help the most disengaged students find their way back to an appreciation of education. Eagle Rock School supports its students via a unique educational environment that encourages community, integrity, and citizenship.

Eagle Rock School has also established the Professional Development Center, which works with educators from around the nation to advise them on new approaches in teaching and make their schools centers of engagement and learning. The Professional Development Center provides these consulting services at school sites around the United States and at its campus in Estes Park. For over 25 years, Eagle Rock School has worked to re-engage students in their education on its campus, and support public schools around the country.


Celebrating 30 Years of Advancing Dreams for Students from Historically Black Colleges and Universities
SDG 4 : Quality education

Honda is committed to supporting the unique mission of Historically Black Colleges & Universities (HBCUs) by helping to encourage a love of learning, enhancing students’ lives, and celebrating the African-American community through its two signature programs, the Honda Campus All-Star Challenge and Honda Battle of the Bands.

In 2019, Honda celebrated 30 years of advancing dreams for Honda Campus All-Star Challenge (HCASC) participants. Honda established HCASC in 1989 to recognize and celebrate the academic talents of HBCU students as well as to provide personal development and experiential learning opportunities. Participants gain life-changing experiences through networking with business leaders, travel opportunities and making connections across HBCUs.

Over its 30-year history, HCASC has fostered a network of more than 125,000 alumni—many of whom stay involved in the competition as volunteers at the National Championship Tournament or serve as mentors for the next generation of student competitors. HCASC's impressive roster of past participants includes the top engineers, lawyers, doctors and professors in the country.

In addition, Honda created the Honda Battle of the Bands in 2003 to celebrate, support, and recognize the excellence of HBCU college marching bands and the unique academic experience offered by HBCUs. Over 2,400 students participate annually in the program, performing in front of a live audience of over 58,000 fans.

Honda has contributed over $12 million in grants to participating HBCUs to support education programs, scholarships, facility upgrades, and other investments to improve the student experience. 


Inspiring the Next Generation of Girls to Pursue STEM Education
SDG 4 : Quality education, 5 : Gender Equality

Inspiring the next generation of girls requires creative programs that engage youth in their education and expand their horizons. Honda R&D Americas (HRA) and Honda Manufacturing of Indiana (HMIN) support the Girl Scouts on programs designed to expose young girls to new opportunities in science, technology, engineering, and math (STEM).

In 2019, HMIN joined the Girl Scouts of Central Indiana on the Circle the City program. The program consists of over 80 companies and over 3,000 girls participating in STEM activities at the Indiana State Museum and other local venues. The interactive stations provide hands-on activities where the girls can try their explore video game design, build a vertical wind tunnel, and more. At the Honda station, HMIN volunteers explained the importance of STEM and how Honda uses STEM to build automobiles, including a demonstration of Honda's virtual painter.

In addition, HRA partnered with Girl Scouts of America of Western Ohio on a STEM Day that provided local youth with hands-on activities and demonstrations. HRA's Women in Engineering Business Resources Group volunteers hosted stations of activities giving girls insight into engineering and awarded certificates to groups for their vehicle designs and prototypes. HRA also hosted an event for the local Girl Scouts at the Honda Heritage Center which included a tour of the museum and Technical Development Center.


Celebrating 50 Years of Using Minibikes to Promote Youth Development
SDG 4 : Quality education, 10 : Reduced inequalities

The National Youth Project Using Minibikes (NYPUM) is an innovative program that engages at-risk youth and promotes their positive development. NYPUM uses the excitement that youth have for riding minibikes outdoors and the theme of mobility to motivate participants to improve their lives and change their behavior. Honda donated 10,000 minibikes to help start this program in 1969 and has provided continued financial support and minibikes annually since the program began. NYPUM celebrated 50 years of providing critical positive youth development services in 2019, and since inception has served over 300,000 youth ages 10–17.

The program makes use of Honda trailbikes as a motivational tool to provide youth with access to opportunities that help them realize their full potential through mentorship, team building, increasing confidence and leadership skills, and instilling a sense of responsibility. Adult mentors in the program are an important source of support for these young people. NYPUM is an effective model for youth development, with 85% of participants reported to have noticeably improved behaviors while in the program.

In 2019, NYPUM entered into partnership with the California State Parks’ Off-Highway Motor Vehicle Recreation Division to provide services for urban youth in California. Often without access to outdoor riding locations, NYPUM programs in urban areas in California can now utilize the Hungry Valley and Prairie City State Vehicular Recreation Areas, which are parks operated by the Off-Highway Motor Vehicle Recreation Division.

The program is currently active in more than 32 locations throughout the United States and is tailored to the specific conditions and environment of each area. 


Helping to Make Wishes Come True for Children with Critical Illnesses
SDG 3 : Good health and well-being

Honda Canada and the Honda Canada Foundation (HCF) are devoted and loyal partners of Make-A-Wish Canada. Make-A-Wish Canada creates life-changing wishes for children across the country with critical illnesses. The quest is to bring every participant's wish to life, because a wish is an integral part of a child's treatment journey.

In 2019 thanks to the incredible generosity of race fans, the Ontario Honda Dealers Association and the Honda Canada Foundation, more than $120,000 was raised for Make-A-Wish Canada during the Honda Indy Toronto event. All donations made during race festivities were matched dollar-for-dollar by the Honda Canada Foundation. In addition, HCF hosted a meet and greet with Canadian IndyCar driver James Hinchcliffe for 20 Make-A-Wish children and their families.


25,000+ Volunteers Make a Difference with Team Honda Week of Service
SDG 2 : Zero hunger, 3 : Good health and well-being, 15 : Life on land

More than 25,000 volunteers participated in the 4th annual Team Honda Week of Service June 7–16, conducting nearly 600 service activities that highlight the vital work of local community organizations throughout North America. The Week of Service coincides with Honda’s Founder’s Day in North America, which marks the establishment of the first Honda business operation in America on June 11, 1959. 2019 also marked Honda’s 60th anniversary of beginning business operations in America.

From Honda associates and suppliers to dealers, Team Honda pulled together to complete more than 600 volunteer activities across 42 states in the United States, Canada and Mexico. Team Honda provided assistance through a wide range of activities from food drives to park clean ups to blood donations. Examples of the volunteer projects completed in 2019 include:
- Honda Aircraft Company associates volunteered to support Backpack Beginnings, a local organization in Greensboro, North Carolina that helps feed children in need. 
- Honda South Carolina associates helped Manna House, Harvest Hope, and the Boys and Girls Club in Florence and Timmonsville.
- Honda de Mexico associate volunteers delivered 450 boxed lunches to patients at Hospital Civil de Guadalajara in Jalisco, Mexico.


Promoting Youth Environmental Stewardship
SDG 15 : Life on land

Earth Rangers is an environmental conservation organization for children, with over 175,000 members across Canada. Earth Rangers is committed to educating children about biodiversity and sustainable behaviors to empower them to protect animals and their habitats. For over 10 years, Honda Canada has partnered with Earth Rangers as it has grown from a local community initiative to reaching over 225 schools across Canada.

Honda Canada provides support to Earth Rangers in a number of ways. This includes donations to the organization, as well as associate volunteer support in the form of planting trees, building bird boxes, and sending thank you cards to all the young Earth Rangers for their efforts in protecting Canada’s wildlife. Honda associates also volunteered at 75 schools to support the Earth Rangers School Assembly, a dynamic and interactive presentation for grades 1–6 that leverages the shared, innate, connection children of all backgrounds have to animals. In addition, this year Honda Canada supported the Earth Rangers app, designed to reach even more youth throughout Canada. The app provides fun, tangible activities throughout the year that demonstrate the collective impact of working together to protect the environment. 


Honda Marine Science Foundation Supports Coastal and Marine Habitat Restoration Projects
SDG 15 : Life on land

Honda established the Honda Marine Science Foundation (HMSF) based on inspiration from the Japanese concept of sato-umi—the idea that humans can and should have a mutually beneficial relationship with coastal ecosystems. The Foundation's purpose is to foster meaningful cross-sector collaboration to address the impact of climate change on oceans and intertidal areas and support efforts that improve and preserve coastal areas for future generations.

HMSF awarded grants to four projects focused on building “living shorelines” to restore marine habitats bordering the Pacific Ocean. Funded projects include the Smithsonian Living Shorelines Project in San Francisco, California; Los Angeles Living Shoreline Project in Los Angeles, California; Zedler Marsh Living Shoreline Project in Long Beach, California; and Living Shoreline Multipurpose Area on West Maui, Hawaii. These “living shoreline” projects implement natural approaches to protecting coastal habitats and communities while promoting harmonious interaction between humans and the ocean. According to the National Oceanic and Atmospheric Administration, a living shoreline is a protected and stabilized shoreline that is comprised of natural materials such as plants, sand, or rock. In contrast to “hard” shoreline stabilization methods like concrete seawalls which impede the growth of plants and animals, living shorelines grow over time.


Promoting Child Passenger Safety
SDG 3 : Good health and well-being

Founded in 1980, SafetyBeltSafe U.S.A. is a national, nonprofit organization with a mission to reduce the number of fatal traffic injuries suffered by children by encouraging the correct and continuous use of safety belts and safety seats. SafetyBeltSafe U.S.A. provides training programs and up-to-date materials informing drivers and passengers about new seat belt systems, injury prevention, crash dynamics, booster seats and much more. American Honda Motor Co., Inc. has partnered with SafetyBeltSafe U.S.A. since 2011. This includes supporting services such as the national Safe Ride Helpline that provides important information to parents and others who call with questions, and promoting safety seat recycling to avoid seats ending in the landfill. 


Supporting Teen Driver Education and Safety
SDG 3 : Good health and well-being

Since 2018, Honda Manufacturing of Alabama has supported Alabama Safe Kids' Teen Driver Program. Alabama Safe Kids is a division of Children's Hospital of Alabama, and is dedicated to safety education and injury prevention around the state.

The mission of the Teen Driver Program is to reduce teen driver fatalities by providing an interactive educational experience through teen driver safety events around the state. The events focus on the risk factors identified by Alabama-based teen driver research, such as speeding and distracted driving. The teen driving events include education on distracted driving (including hands on driver simulation scenarios), a trauma reenactment presented by hospital emergency department staff, and an interactive experience on an obstacle course. The program also provides keynote lectures from motor vehicle crash survivors, which are very impactful for young audiences.

Honda's support helped fund the program's driving simulator which allows the young drivers to practice what to do if a hazardous situation should present itself, giving them the best possible chance of surviving or avoiding a crash. The driver simulation experience is a vital part of the Teen Driver Program.

Since 2018, over 3,100 Alabama teen drivers have received this comprehensive education program on teen driver safety. Recent evaluation data from the program demonstrates that students who had engaged in dangerous behaviors in the past reported that they were 70% much less likely to text and drive and 53% much less likely to speed after participating in the program.