in Asia & Oceania
Thailand: Donations for flood victims
Honda Khiang Khang Thai Fund (HKKT), under the Honda Thailand Foundation (HTF), donated 10 million baht and 700 high pressure washers worth 20 million baht in support of flood victims in the southern part of Thailand. The charity event was held at the Office of the Prime Minister of Thailand in January 2017. This reflects Honda’s mission in providing immediate help to people whose lives are affected by natural disasters. The high pressure washers are beneficial in removing dirt and cleaning homes and offices in the affected areas. In addition, HKKT also provided 4,500 sets of survival bags and essential supplies including tents in cooperation with the Department of Disaster Prevention and Mitigation for flood victims in Nakhon Si Thammarat, Surat Thani and Phatthalung provinces.
India: Provision of equipment free of charge for persons with disabilities
Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) initiated a program to support persons with disabilities in order to realize an inclusive society in which everyone has equal opportunity and can live independently. HMSI donated 10 million rupees for the program in providing assistive devices such as artificial limbs, wheelchairs, hearing aids and crutches to 758 persons with disabilities living in Haryana, Rajasthan, Karnataka and Gujarat states through collaboration with the Department of Empowerment of Persons with Disabilities and Artificial Limbs Manufacturing Corporation of India (ALIMCO).
Children’s Idea Contest
SDG 4 : Quality Education
The concept behind the Children’s Idea Contest is to enable children to experience the importance and joy of creation, and help them grow socially, giving shape to their ideas through the act of drawing their dreams and taking on new challenges. In 2017, the contest was held for the 15th time in Japan, with a cumulative total of 41,120 groups of children providing 10,405 works over the past seven years. In addition, since 2005, Thai children who had taken part in a similar contest in Thailand were invited, and children in Vietnam participated for the first time to join an international exchange event held at the Twin Ring Motegi racetrack in Tochigi Prefecture. Together with Japanese children, they talked about their future dreams and their country’s cultures, introduced each other’s work, and engaged in a variety of other exchanges.
Honda Children’s Idea Contest, in Thailand, Vietnam and Japan, had 520,000 applications in 2017, and the number of applicants from the start date in each country up to 2017 comes to over 3,080,000. This contest gives us access to promising next generation who can become future customers in major Asian markets, and contributes to the image improvement of the Honda brand.
Indonesia: Support program for young entrepreneurs
P.T. Astra Honda Motor (AHJ)’s “Astra Honda Motor Best Student (AMHBS) 2016” is a program that aims to provide opportunity for young entrepreneurs who can contribute to the future development of the country. The participants give presentations to judges, take a variety of training sessions and attend workshops to learn what is required for starting a business. In the competition, participants are also given the opportunity to meet with Bacharuddin Jusuf Habibie, a highly respected engineer who was former President of Indonesia. Through this program, AHJ will provide support to many young people with a spirit of entrepreneurship who are able to make a strong contribution to the advancement of Indonesia going forward.
Thailand: Support of conservation activities for wildlife and plants
The Honda Thailand Foundation implemented the “Elephant Salt Lick Promotion, Check Dam Building and Tree Planting Project” in the Borphloi district of Kanchanaburi Province. The project started in 2012 to tackle the current deterioration of forest resources in Thailand. Based on close ties with the government with its aim of protecting Thailand’s wild animals and plants, the project extends beyond the restoration of forest resources to include food supply for wildlife, tree-planting, improvement of salt lick areas and the provision of minerals. So far, associates from the Honda Group have improved 22 salt lick areas, built nine check dams, planted around 8,000 trees over an area of 20.8 sq km and built one bamboo bridge.
The project was held for the 5th time by the foundation in 2016 with cooperation from the Asian Elephant Foundation of Thailand, the National Park, Wildlife and Plant Conservation Department and the Royal Thai Army. Over 300 Honda associates from 10 Honda Group companies in Thailand and approximately 100 local villagers volunteered and participated in activities aimed at protecting wildlife living in Kanchanaburi Province.
Certain wild animals such as elephants require salt for their mineral intake. Minerals were therefore provided in three salt lick areas for the elephants to replenish. One check damn was also built and 3,000 trees were planted over a 16 sq km area. The Honda Thailand Foundation donated the equivalent of 300,000 baht for the project.
Plans are in place to continue the project to build a sustainable society and protect Thailand’s wild animals and plants.
Vietnam: Afforestation project in Bac Kan Province
Honda Vietnam Co., Ltd (HVN) started a “Forest Day” project in 2013 in collaboration with the Department of Agriculture and Rural Development in Bac Kan Province in northeast Vietnam with the aim of eliminating poverty through forest regeneration and timber production. As the only sponsor of the project, HVN has pledged VND 4.9 billion for the project over an eight-year period from 2013. Some 520 ha of forest have been cultivated during the first four years of the project. The timber is scheduled to be harvested in 2020 following ongoing grooming and protection of the trees by local residents. HVN receives technical guidance on tree-planting and cultivation from experts from the Japan International Cooperation Agency (JICA) and Vietnam Forestry University. HVN associates visit the site once a year and help to plant trees with local residents. The project is expected to yield 73,500 m3 of wood and bring in a profit of around VND 50 billion through the sale of timber. Around 350 households in the region participate in the project by planting and cultivating trees and using the timber.
In May 2016, more than 200 participants from HVN and its partner companies took part in a tree-planting event that also include local residents and trees were planted over a 2 ha area.
The Philippines: Eco-friendly safe driving campaign
Honda Cars Philippines Inc. (HCPI) implemented the “1’M Blue Eco-Safe Driving Campaign” in collaboration with 12 organizational partners, including private organizations and governmental institutions in the Philippines to generate one million eco-safe drivers in the Philippines aimed at curbing climate change, reducing traffic accidents, preventing pollution and improving fuel efficiency. The campaign, which seeks to educate people on eco-friendly safe driving, included training by group and individual instructors, displays at outdoor concerts and practical learning tips using social media and video sites. The various activities of the program aimed to influence driver behavior with consciousness on fuel efficiency and safety and popularize suitable methods of car maintenance to curb CO2 emissions.