SAO PAULO, Brazil, November 8, 2016 – Honda Automoveis do Brasil Ltda., the Honda automobile production and sales subsidiary in Brazil, today exhibited the world premiere of a planned production model, the all-new Honda WR-V^* compact SUV at the Sao Paulo International Motor Show 2016 (Press days: November 8-9, 2016, Public days: November 10-20, 2016).

Based on the research of customer needs in South America, Honda R&D Brazil developed the WR-V as a vehicle that realizes a “tough and urban” SUV design as well as excellent utility and a spacious cabin within a compact body size. Moreover, the all-new WR-V also features outstanding fuel economy and stable handling performance, which accommodates various needs in the daily lives and recreational activities of customers who enjoy active lifestyles.

Honda is planning to sell the all-new WR-V in South America, and the market introduction in Brazil is scheduled to be in the first half of 2017.

“Ever since we began business in Brazil in 1971, Honda has been supported by a total of 24 million customers in Brazil through their purchase of our motorcycles, automobiles and power products. Introduction of this all-new WR-V is a testament to Honda’s commitment to the South American market, and we will continue to deliver more products unique to Honda that please our customers.

“Including the establishment of a new automobile R&D Center in Brazil which became operational in 2013, Honda has been strengthening its product development to accommodate the needs of customers in this region. This WR-V is one of the major achievements resulting from such efforts. With the introduction of this new SUV, in addition to the CR-V and HR-V, we will further strengthen the presence of Honda in the South American region.”