November 26, 2010 - Honda Motor Co., Ltd. today announced a summary of automobile production, Japan domestic sales, and export results for the month of October 2010.

<Production>
Production in Japan for the month of October 2010 experienced a year-on-year decrease for the first time in ten months (since December 2009).

Production in regions outside of Japan experienced a year-on-year increase for the 12th consecutive month (since November 2009). This includes record production in Asia and China for the month of October.

Worldwide production experienced a year-on-year increase for the 11th consecutive month (since December 2009).

<Japan Domestic Market Sales>
Total Japan domestic market auto sales for the month of October 2010 experienced a year-on-year decrease for the second consecutive month (since September 2010).

New vehicle registrations experienced a year-on-year decrease for the second consecutive month (since September 2010).

Sales of mini-vehicles experienced a year-on-year decrease for the first time in seven months (since March 2010).

<Vehicle registrations - excluding mini-vehicles>
Fit was the industry's second best-selling car among new vehicle registrations for the month of October 2010 with sales of 14,034 units. Freed was the industry's fourth best-selling car with sales of 6,747 units. Step WGN was the industry's ninth best-selling car with sales of 4,681 units.

<Mini-vehicles - under 660cc>
Zest was the industry's tenth best-selling car in the mini-vehicle category for the month of October 2010, with sales of 2,118 units.

<Exports from Japan>
Total exports from Japan in October 2010 experienced a year-on-year decrease for the first time in eight months (since February 2010).

PRODUCTION, SALES and EXPORTS