Honda Sets All-Time October Record for Auto Production in Asia and China

November 27, 2009, Japan

Corporate

November 27, 2009 - Honda Motor Co., Ltd. today announced a summary of automobile production, Japan domestic sales, and export results for the month of October 2009.

<Production>

Production in Japan for the month of October 2009 experienced a year-on-year decrease for the 12th consecutive month (since November 2008).

Production in regions outside of Japan experienced a year-on-year decrease for the 13th consecutive month (since October 2008), although production in Asia and China respectively set all-time records for the month of October.

Worldwide production experienced a year-on-year decrease for the 12th consecutive month (since November 2008).

<Japan Domestic Market Sales>

Total Japan domestic market auto sales for the month of October 2009, experienced a year-on-year increase for the fourth consecutive month (since July 2009).

New vehicle registrations experienced a year-on-year increase for the seventh consecutive month (since April 2009).

Sales of mini-vehicles experienced a year-on-year decrease for the 11th consecutive month (since December 2008).

<Vehicle registrations - excluding mini-vehicles>
Fit was the industry's second best-selling car among new vehicle registrations for the month of October 2009, with sales of 15,444 units. Freed was the industry's fifth best-selling car with sales of 9,147 units.Insight was the industry's ninth best-selling car with sales of 7,047units.

<Mini-vehicles - under 660cc>
Life was the industry's seventh best-selling car in the mini-vehicle category for the month of October 2009, with sales of 4,123 units. Zest was the industry's tenth best-selling car with sales of 2,999 units.

<Exports from Japan>

Total exports from Japan in October 2009 experienced a year-on-year decrease for the 13th consecutive month (since October 2008).

PRODUCTION, SALES and EXPORTS

Worldwide Production

  October Year-to-Date Total
(Jan. - Oct. 2009)
Units vs.'08  Units vs.'08
Japan 81,000 -35.8% 669,128 -35.8%
Outside of Japan 220,103 -9.1% 1,755,475 -24.1%
Worldwide Total 301,103 -18.2% 2,424,603 -27.7%

Production Outside of Japan

  October Year-to-Date Total
(Jan. - Oct. 2009)
Units vs.'08 Units vs.'08
North America 110,920 -18.0% 840,531 -31.7%
(USA) 81,424 -14.9% 587,525 -31.5%
Europe 11,085 -48.8% 55,328 -72.2%
Asia 86,070 +22.5% 729,855 +0.6%
(China) 53,152 +25.6% 480,655 +10.0%
Others 12,028 -19.5% 129,761 -16.9%
Overseas Total 220,103 -9.1% 1,755,475 -24.1%

Japan Domestic Market Sales

Vehicle type October Year-to-Date Total
(Jan. - Oct. 2009)
Units vs.'08 Units vs.'08
Registrations 43,424 +29.9% 362,292 -1.2%
Mini Vehicles 9,897 -19.6% 132,935 -18.4%
Honda Brand Total 53,321 +16.6% 495,227 -6.5%

Exports from Japan

  October Year-to-Date Total
(Jan. - Oct. 2009)
Units vs.'08 Units vs.'08
North America 14,336 -51.6% 129,714 -56.3%
(USA) 13,834 -47.0% 121,145 -56.3%
Europe 3,030 -83.7% 56,266 -48.3%
Asia 1,230 -65.9% 9,810 -71.3%
Others 4,158 -64.3% 26,400 -75.1%
Total 22,754 -64.1% 222,190 -59.3%