Automobile Center (Wako)

Epoch-making, pursuing mobility centered on people’s feelings

Automobile Center (Wako)

Automobile Center (Wako) is the home of all departments related to automotive styling. This is where Honda researches people’s feelings, through social trends, changing times, lifestyles, and a wide range of other factors. Designers place themselves in the customer's perspective, seeking to create an ideal automotive image, using their creativity and ingenuity in researching and designing unique, and distinctively Honda automotive styling. New car designs created at Wako are then used by the engineers at Automobile Center (Tochigi) to design the automotive products that go on the market.

Automobile Center (Wako)
Styling study using a clay model

Styling study using a clay model

Creating conceptual rednderings

Creating conceptual rednderings

Styling review using a mockup

Styling review using a mockup

Styling study for packaging layout

Styling study for packaging layout

Styling study for color materials

Styling study for color materials

Tokyo satellite Studio

Tokyo satellite Studio

Design Studios

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The design studios are divided into groups according to areas of expertise, and each group works together to develop styling for specific models.

The design of a car's basic structure is coordinated by a package layout styling group. They work with the exterior / interior styling groups to develop styling concepts and concrete styling proposals. These groups include a model group which creates clay models.

Color styling and textile groups, responsible for exterior and interior color schemes as well as interior fabrics and trim materials, and a 3D simulation group, also contribute, and a full-scale mockup is prepared to finalize the design.

The finalized design is 3D-scanned from the full-scale mockup and converted into high-precision data by the data group, and sent to the engineering design and test departments at Automobile Center (Tochigi) , where it is used in the development of the production vehicle.