Honda’s automated drive is founded on the driver’s sense of confidence and trust, and making mobility more attractive.
Honda aims to serve people worldwide with the joy and freedom of collision-free mobility.

More than 90 percent of traffic accidents are caused by human error. Honda yearns more than anything to eliminate traffic incidents, the cause of pain and sorrow.

Honda aims to support daily mobility of the elderly, and those unaccustomed to driving.
To provide freedom of mobility for everyone, all the time.

Honda strives to make cars even more attractive.
And to create travel time and cabin space that make mobility fun for people.

Honda aims to realize automated drive that the driver has a sense of confidence and trust in. Honda is developing technology that accurately forecasts risks under any circumstance, gives the driver, and those around, a sense of confidence, does not cause dangerous situations, and stays away from danger.

Honda also aims to realize a smooth, natural ride, as if an experienced driver is behind the wheel, despite being an automated drive.

And, Honda aims to provide the joy of mobility that the driver has a sense of confidence and trust in, and finds mobility more attractive.

In the cities, the concentration of population exacerbates traffic congestion and shortage of parking space. Travel by car has become frustrating.

In the suburbs, cars become more important as facilities become fewer and fewer.

In depopulating areas, decreasing birthrates and an aging populace causes cutbacks in public transport, making traveling harder.

To adapt to these changes in our society, to make mobility in our daily lives and our holidays more attractive, a revolution in mobility led by automated drive technology is needed.