On January 9, 2024 (January 10 JST), Honda unveiled the “Honda 0 Series,” a new global EV series, with two concept models, Saloon and Space-Hub, at the CES 2024 in Las Vegas, Nevada, U.S, revealing Honda’s future EV direction.

CES 2024: Showcase of Cutting-edge Technology

On January 9-12, 2024 (local time), Honda participated in CES 2024 in Las Vegas, Nevada, USA. On January 9, the first day of the show, Honda unveiled its new global EV series to the world.

CES is one of the world's largest technology trade shows where advanced technologies and innovative products are on display. The event has become a trendsetter that influences future lifestyles and businesses.

Environment Surrounding EVs and Honda’s Commitment to Transformation

In recent years, EVs, which are gradually becoming more common on the roads, are being equipped with larger batteries to ensure a longer cruise range, and to support these batteries, the vehicle body and platform naturally become larger and heavier. In addition, EVs tend to be "Thick, Heavy, but Smart" as they are equipped with digital technologies such as IoT and connected technologies. However, Honda's dream of mobility is not an extension of this concept.

Honda has always valued the "M/M concept (man maximum, machine minimum)" and the "Joy of Driving" in its vehicle manufacturing. It has chosen to go back to its starting point and create new value from zero. This led to the "Thin, Light, and Wise" approach to EV development, which pursues the possibilities of performance, design, and spatial value. This is the essence of the Honda 0 Series presented at CES.

Thin: Augmenting design potential, including styling with a low vehicle height, and realizing excellent aerodynamic performance by utilizing a “thin” dedicated EV platform to create a low floor height.

Light: Realizing sporty driving and electricity efficiency performance that defy the established beliefs people have about EVs through Honda original technologies created by going back to the starting point of Honda as an automaker.

Wise: Realizing Honda original software-defined mobility products by leveraging the knowledge Honda has amassed to date and by making cars wiser through the advancement of intelligent technologies.

Honda EVs, which will feature a dedicated EV architecture, will offer the following five core values:
1) Artistic design that evokes resonance
2) AD/ADAS that ensures safety and peace of mind
3) A “space” for people made possible by the internet of things and connected technologies
4) The joy of driving with the feeling of oneness with the vehicle
5) Outstanding electricity efficiency performance

“Honda 0 Series”, the Embodiment of Honda’s Dreams of Mobility

In addition to returning to its starting point to create new value, the Honda 0 Series represents “zero,” a core value Honda has always valued.

Under its global brand slogan “The Power of Dreams – How we move you.” Honda is always driven by “dreams,” and by creating new value through creative thinking from zero, Honda will provide experiences that will become a new starting point for its customers. This is how Honda has, and will move people and their hearts.

Honda is also determined to achieve “zero environmental impact” throughout the vehicle’s life cycle, including corporate activities, and “zero traffic collision fatalities” involving Honda motorcycles and automobiles.

The Honda 0 Series also represents Honda commitment to reset the status quo, to create completely new value, and is represented by the concept models Saloon and Space-Hub.

Honda 0 Series flagship concept model “Saloon”. The dedicated EV architecture extends the degree of freedom in design and elevates the M/M concept in the era of EVs. The low height, sporty styling that sets the Saloon apart from other EVs at first glance realizes both a fascinating design and an interior space that is more spacious than people can imagine based on the exterior appearance.

The Space-Hub was developed under the theme of “augmenting people’s daily lives,” offering a flexible space that immediately accommodates what the users want to do, and becomes a hub that connects people to people and people to society, generating mutual resonance with each other.

The new “H mark” to be used exclusively for Honda’s next generation EVs including the Honda 0 Series, expresses Honda’s corporate attitude of going beyond its origin and constantly pursuing new challenges and advancements.

In 2026, Honda will begin introducing the first model of the Honda 0 Series, alongside the new “H mark” globally, starting from North America, then to Japan, Asia, Europe, Africa and the Middle East and South America.

Honda President Toshihiro Mibe’s Thoughts on New “Honda 0 Series”

Mibe

Honda has described its approach to EV development as "Thin, Light, and Wise.” A “thin” platform with a low overall height achieves an attractive design and aerodynamic performance. "Light" aims to realize the light EVs with proprietary technologies that defy conventional EV theories. “Wise” aims to create EV value that cannot be described by the word “smart,” by applying the technology, philosophy, and spirit cultivated through 75 years of manufacturing to every part of automobiles. Although these are different from the current trend of EVs, the true joy of a car should be found in the ride. Considering what a car should be like to please our customers, and by thoroughly thinking through the M/M philosophy and joy of driving that Honda values, we arrived at “Thin, Light, and Wise.”

Mibe

Honda's EVs to date have been introduced according to regional characteristics. For us, the Honda 0 Series is our first global EV series. It symbolizes Honda’s major transformation, which is why we decided to unveil it at CES, where the world’s attention is focused. The Honda 0 Series will further advance our goals of zero environmental impact and zero traffic fatalities, which I have set since becoming company president. I feel both pressure and satisfaction in facing such a major change, and I hope we will deliver new value to out customers by further evolving the joy of freedom of movement, a core Honda value.