Increasing the number of people who take on challenges
through sports activities and make the lives of all people more enjoyable.
In any challenge, there is always some difficulty when taking the first step. Facing and overcoming such difficulties, and using the process as nourishment to forge a path, inspires and ignites the hearts of all people. Honda believes that this passion will eventually become the courage and hope of the people.
Desires like 'I want to do this' or 'It would be great if this happens' are where challenges begin. To keep this DNA alive, we want to create environments and opportunities for challenges. Honda will lead a world where everyone can face challenges without giving up and be encouraged, creating a world full of challenges.
People who take on challenges and those who support them. When everyone involved connects and resonates, a small challenge becomes larger and stronger. Honda dreams of uniting many aspirations to create passion and power.
