HONDA The Power of Dreams

Since 2007, Honda's After Sales Training Center (CT) in Recife, located in the State of Pernambuco in Brazil, has been offering a professional training program under the name of “Programa Social Honda (Honda Social Project) Professionals Training Course”. The project, which follows the company's global vision of sharing joy with people around the world through socially responsible activities, seeks to recognize the importance of education in the individual formation of young people.

Specifically, this course has been offered to socially vulnerable students from ages 18 to 20 residing in the Metropolitan Region of Recife. With 870 hours of training, the program provides introduction to technical skills with practical and theoretical classes on car and motorcycle mechanics. It also consists of behavioral modules, such as, on health, family relations, and information technology, which are designed to build the foundation for young people to become responsible members of the working society.

In these 16 years since the launch, the Social Project attracted a total of 290 young participants to the training program focused on ensuring high employability and competitiveness in the labor market.

Most recently, this course was offered to 19 students from May through December 2022, which were supported by 22 Honda associates who acted as volunteer educators, and a total of approximately BRL 284,264 was spent for the completion of this seven-month program. As a matter of reference, the employment rate of the students in the last class that completed the course in December 2022 reach 100%. Such figure shows that this project has contributed significantly to not only promoting a positive change in the mindset and livelihood of the students not only during their participation in the course, but also embedding a lasting effect in their professional attitude after they joined the workforce.

Honda Serviços Financeiros (HSF) served as the sponsor of "Projecto de Musicalização Bachiana (Bachiana Musicalization Project)” which ran throughout 2022 in the City of São Paulo, Brazil. The project focused on providing near-graduating students broader employment opportunities in the job market through technical training and support on receiving professional qualifications in the musical field. The project also aimed at promoting social inclusion by offering education to 90 children aspiring to overcome the challenges of poverty and other social vulnerabilities. HSF invested a total of approximately BRL 350,000 for this sponsorship.

The Bachiana Foundation, the beneficiary of this HSF-sponsored project, also held a concert featuring the young musicians who participated in this vocational training program. Their live performance, conducted by Mr. João Carlos Martins, one of the household names of classical music in Brazil, was streamed online that was viewed by over 530,000 people.

"Semeando Sonhos - Coleta de Óleo de Cozinha (Sowing Dreams - Kitchen Oil Collection)" project is a social and environmental initiative implemented by Honda Automóveis do Brasil (HAB) since 2019, in the city of Itirapina/SP (population: 18,387). The project aims to promote integration between Honda, its associates and the local community to pursue the shared interest of raising the awareness about environmental sustainability.

The oil collection process starts from the voluntary action by Honda's associates who bring used oil from their homes to the collection points designated by the company. All the used oil collected at these points are then filtered and refined for resale by a partnering institution. Through this project, a total of 2,194 liters of oil have been collected, and the proceeds gained from the sale of recycled oil were used to benefit 110 children and 23 elderly people supported by this institution.

In 2022, this social service project led by Honda has been expanded by establishing a partnership with the city’s academic community. The joint efforts with the schools in the area led to increasing the volume of oil collected. In return, Honda granted the schools the privilege to store the oil donations received and also conducted educational lectures in local theaters to explain the importance of this initiative and alarm the negative impacts to the environment that could be caused by the inappropriate disposal of used oil.

An internal competition built among the participating schools led to generating proactive engagement and participation of a total of 1,882 students. Two teams from the winning school that achieved the largest volume of used oil collection per class were given the opportunity to visit the production and effluent treatment facilities of Honda's automobile plant in the city of Itirapina/SP.

According to the Peruvian Institute of Amazon Research (IIAP), close to 800,000 square kilometers of Amazon forest are spread within the Peruvian borders, making Peru the second largest Amazon forest state after Brazil. Every year, more than 1 million trees in the Peruvian Amazon forest, covering a total area equivalent to 800,000 professional soccer stadiums, have been indiscriminately cut down for the harvesting of aguaje, a fruit known for having a high concentration of vitamin A that grows on the top portion of palm trees which normally get as high as 35 meters. Since this height has made it very difficult for the farmers to reach the fruit from the ground, the fastest way for them to harvest it has long been to cut down the trees.

In light of this, a company named Ogilvy Peru developed a creative solution called "Vertical Bike" to facilitate the collection of this fruit without the need of cutting down the trees. Honda del Peru (HDP) has contributed to this project by supplying the engines for the prototypes. This equipment designed to be easily transported with a capacity to hold up to 90 kilograms allows a harvester to climb up to the top of the 35-meter high tree in just 30 seconds, and is contributing significantly to protect Amazon ecosystem and its biodiversity. Besides preserving the environment, it also helps improve the work efficiency and increase the productivity of the farmers during the harvesting season.

Honda conducted a motorcycle drive safety seminar at Honda del Peru S.A. At the seminar, 25 Honda volunteers provided with both practical and theoretical training, instructing a total of 418 local residents and customers.

Honda Motor de Chile S.A. has offered free motorcycle safety driving workshops in the city of Santiago, featuring motorcycles and safety equipment backed up by professional instructors to promote traffic safety among residents.

In FY2023, seven volunteers from Honda provided guidance to 1,384 people. The activities involved were live-streamed via social networking sites and received 5,791 ‘Likes.’

With a strong commitment to collaboration and keen attention to the welfare of the community, Honda Motor de Argentina (HAR) has long been actively engaged in social initiatives carried out under the local slogan “Por un futuro mejor em caso de catastrofes (For a better future in case of catastrophes)” which are aimed at helping those in need at times of emergency arising from natural disasters that strike the country time after time.

In April 2022, in order to strengthen its relations with the society and help provinces that were facing difficulties after natural disasters, HAR donated 3 generators, 1 motor pump, school items, hygiene supplies and toys to the Taji Poty Santo Tomé Municipal Urban Reserve, which were distributed to three rural nearby areas in Argentina named Gómez Cué, Los Bretes and Galarza, where a majority of the population lost nearly everything and was persevering through highly vulnerable circumstances. The donations helped the generation of energy for the shelters and drain the flooded areas, in addition to improving the quality of life of those severely affected.

HAR invested a total of approximately ARS 307,508.06 for this initiative supported by 5 volunteers and suppliers, which directly benefited 700 people. The donated items were delivered in a ceremony conducted in the presence of Santo Tomé's municipal authorities (municipal cabinet coordinator, municipal intendant, municipal government secretary), representatives of Honda and dealers.

In July 2022, heavy rains and floods hit the city of Recife, located in the State of Pernambuco in Brazil. In order to help the important work of the State Military Fire Department, Moto Honda da Amazônia (HDA) donated 10 generators (EZ3000 CXBS), 5 power generators (EU22i TSB) and 15 motor pumps (WCH10XR) that were worth a total of approximately BRL 97,586. Donations helped the generation of energy for the shelters and to drain the flooded areas.

These equipment were delivered to the representatives of the Logistics Board of the Pernambuco Military Fire Department in a ceremony held at Honda's Traffic Education Center (CETH) in Recife.

Honda’s vision would not be complete without acting together with the communities. Honda believes that the union of efforts and resources is essential in emergency situations and in protecting society.