HONDA The Power of Dreams

Honda strongly believes in the limitless potential of creativity and technology. As a leading innovative company, we have always set ourselves to excel, not only in automaking, but also the creation of innovation to enhance humans’ future living and mobility.
Trusting that children hold the key to the future, we have placed great emphasis on creating a program that can encourage their creativity and empower them to make their dreams into reality.
Inspired by the creation of ASIMO, a humanoid robot created by Honda in 2000, Honda Automobile (Thailand) Co., Ltd. organized a major initiative in 2005 for children called the “Honda Super Idea Contest”. The contest seeks to enable children to experience the importance of the “Joy of Creation” and provide support for them to grow in society. It also provides an opportunity for them to give shape to their ideas through the act of drawing their dreams and taking on new challenges.
Winners receive the Royal Award plaque under the Patronage of HRH Princess Maha Chakri Sirindhorn of Thailand. During the 17 years since the contest commenced, a cumulative total of 426,538 ideas have been collected from Thai children nationwide.
In 2021, the contest was held online for the first time due to the spread of COVID-19. The 14 children who passed the preliminary round completed their own work through an online workshop in which they learned about arts and science and attended the 2021 Final Round.
In 2021 we received more than 5,723 ideas.
This has shown us that even the pandemic could not stop our children from thinking, dreaming and fighting for their dreams, which reflects the magic of “The Power of Dreams.

Honda Atlas Cars (Pakistan) Limited (HACPL) was asked by a local school teacher to install facilities on their school premises to provide clean drinking water to students. HACPL then offered the necessary 500 water pumps with electric motors along with a water storage tank.
It was confirmed that the existing school drinking water could be harmful to the body, and good quality water is important for health.
Through this initiative, HACPL contributed to 1,900 students and staff being able to access clean drinking clean water.

Pranaraksa Center (which conducts a program of biodiversity conservation for rare and Indonesia-specific trees) is located in an area in Cidadap, West Bandung, West Java. The word “Pranaraksa” in the Sanskrit language means “the preservation of life.” It was developed by PT Astra Honda Motor (AHJ) as a center for tree biodiversity such as mundu (Garcinia dulcis), menteng (Baccaurea racemosa), and jamblang (Syzygium cumini).
There have been 1,500 rare and Indonesia-specific trees planted. Those trees are not only for environmental conservation, but also have an economic value which is beneficial for local farmers. The plantation is also an initiative to contribute to the reduction of greenhouse gases. In addition, we maintained a road to support mobility in the forest area.

Honda Cars Philippines, Inc. (HCPI), guided by its global environmental vision, Blue Skies for Our Children, is committed to minimizing the environmental impact of our operations by proper disposal of hazardous wastes such as used oils and lead acid batteries through our “Bantay Langis” and “Bantay Baterya” programs. As we celebrated HCPI’s 30 years of operation, a total of 20,000 kilograms of used batteries and 2,569 liters of used oil collected from our operations were donated to our recycling partners, Oriental & Motolite Marketing Corporation and Genetron International Marketing through the ABS CBN Lingkod Kapamilya Foundation.
The funds generated from the recycling of the hazardous wastes are distributed to ABS CBN Bantay Kalikasan projects.

Honda New Zealand Ltd. (HNZ) planted 3,750 native trees in 2021. Honda staff from the Auckland office went to Waiheke Island and cleared weeds and planted trees. This was a full day event. Five staff and customer planting days were held in Auckland, Whangarei, Nelson, Dunedin, and Wellington.
Additionally, Honda forest trees were planted by the Waimakariri District Council. There were five public planting days, attended by HNZ staff and customers. Honda TreeFund has operated for 18 years and planted more than 720,000 trees.

Food delivery has become more and more popular in Taiwan but the number of traffic accidents suffered by delivery workers in Taichung City reached 979 last year. Therefore, Taichung City Government cooperated with Honda Taiwan to hold driving safety lessons for food delivery workers such as those at foodpanda and Uber Eats. A hundred delivery workers participated in this event.
Honda Taiwan has received an award from the government for our continual efforts, not only in providing products, but also in safe driving education since entering the motorcycle market.

Thai Honda Manufacturing Co., Ltd. (TH) was presented with a "Value of the Land: Pride and Dignity of Thais" award by the Deputy Secretary's Office of the Prime Minister's Office for its many years of safe driving promotion activities.
This is an award for individuals and institutions that have contributed to the people, society, and nation, and TH was evaluated in the field of “Promotion of social development and improvement of living quality".

“I Love Vietnam” is a program about traffic safety and safe driving skills which has operated since 2004. The program has been continuously improved and updated in terms of format and content in order to bring stories and real images of the current traffic situation in Vietnam and useful traffic lessons. It helps viewers to increase their knowledge and skills to prevent accidents when in traffic, contributing to realizing the goal of the National Strategy with a vision toward 2045: “Zero fatalities by traffic accidents”
In 2021, Honda Vietnam continued to bring the “I Love Vietnam” program named “Traffic Fun” Season 2 on television with useful and interesting traffic safety lessons to children nationwide.
Honda Vietnam also continued to collaborate with the Department of Early Childhood Education, Ministry of Education and Training to implement the traffic safety program “I Love Vietnam” for about 1.5 million children at more than 5,000 kindergartens in 23 provinces and cities. During the school year, the program has been provided with vivid and fun training materials such as “Traffic Fun” comics, coloring books, and character role playing. In this way, it is helping children to love and discover basic traffic knowledge naturally while starting to form their own sense of safe and civilized traffic participation.

Atlas Honda Ltd. has been undertaking initiatives to empower women and provide them with the requisite skill set to facilitate their mobility and secure their independence. This is being done with the aim of creating a culture where women can stand shoulder to shoulder with their male counterparts and make an even larger contribution to their families and communities.
These initiatives include training in motorcycle riding and distribution of motorcycles among women. Any woman above the age of 18 can take part in the activity, which is totally free.
This activity started in 2017 and about 5,000 women have been trained.

Honda India Foundation, the Corporate Social Responsibility (CSR) arm of all Honda group companies in India, set up temporary COVID Care isolation centers and Oxygen Production Plants. A 100 bed facility was created at Honda’s warehouse facility in Manesar in Haryana and another 50 bed facility was created at the Government Girls School in Tapukara, Rajasthan.
The foundation also set up Oxygen Production Plants in the districts of Kolar (Karnataka), Gautam Budh Nagar (Uttar Pradesh), Alwar (Rajasthan) and Manesar (Haryana), working in cooperation with state governments.

PT. Honda Power Products Indonesia donated 100 packets of health protocol tools to the Indonesian government for its COVID Boat / Fast Lab Boats using Honda Marine engines for distribution to local people in the islands of Indonesia.
As the COVID-19 pandemic was spreading over large areas, many relief efforts were initiated by society. With its reliable quality, the Honda Marine BF250 engine was selected to power COVID-19 Laboratory Boats in a pilot project initiated by a private company. The Honda BF250 engines were installed on the first pilot boats, to be provided to the government later for transportation between the archipelago areas in Indonesia.

Honda Khiang Khang Thai Fund (HKKT), under the Honda Thailand Foundation, together with the Honda Group of Companies in Thailand, donated 1,600 survival bags and loaned two inflatable boats with Honda outboard engines, totaling 1 million baht, to help Thai people who were affected by Tropical Storm Dianmu in October 2021. The donation was received by the provincial governors of six provinces in north-east Thailand.