Two cultures born in Japan, united by freedom, passion and a drive to keep challenging.Two cultures born in Japan, united by freedom, passion and a drive to keep challenging.
Honda’s mobility philosophy meets Onitsuka Tiger’s aesthetic sensibility, marking the start of a new challenge that transcends the boundaries between mobility and fashion.
Its symbol is the “Onitsuka Tiger Honda Mid Sports Concept.”
From Japan to the world.
Two approaches to manufacturing come together to create a new vision.
Wearing freedom and challenge.
The origins of two brands.
Honda has continued to pursue the possibilities of motorcycles, driven by the desire to bring the enjoyment of motorcycles to more people.
Manufacturing that is both accessible and innovative. Its evolution has been driven by the passion of those who create and a relentless pursuit of technological challenges.
Across eras, generations and borders, Honda continues to open up new possibilities for motorcycles.
Onitsuka Tiger began in postwar Japan in 1949, inspired by the desire to bring dreams and hope to young people through sports.
Its manufacturing began with sports shoes and, while refining distinctly Japanese craftsmanship and aesthetic sensibilities, eventually expanded into fashion.
Carrying on these roots, Onitsuka Tiger continues to share its distinctive aesthetic sensibility and style with the world.
Onitsuka Tiger product design enriches the everyday lives of those who wear its products, with no compromise in craftsmanship or beauty, down to the smallest detail.
Honda mobility design combines rider safety with exhilaration, pursuing functionality and the beauty of forms refined down to the millimeter.
Although they operate in the different fields of fashion and mobility, both share the same intense dedication to manufacturing and meticulous attention to detail.
What deeply connects the two companies is a frontier spirit of refusing to be bound by convention and continually taking on new challenges.
Guided by the philosophy of “providing people with freedom and enriching their lives,” the design and thinking embodied in each product go beyond mere function to support the way people live and express themselves.
This unwavering aesthetic sensibility and philosophy of challenge effortlessly transcend category boundaries and have brought about this remarkable collaboration.
It all began with the founders’ passionate aspirations to brighten people’s futures and enrich their lives.
Starting from nothing, both companies set out to shape the future with their own hands. Design sketches drawn in a small workshop and a passion for engines eventually reached beyond Japan, giving rise to brands loved by people around the world.
The passion at their origins remains the unwavering force that drives both companies.
Honda motorcycles have continued to pursue not merely functionality as a means of transportation, but the “joy of freedom of mobility” that expands riders’ lives and their worlds.
The passion for manufacturing and technology cultivated over more than half a century will continue to support the way people live, across generations.