SANRIO CHARACTERS × Honda Kumamoto Racing to Participate in the Suzuka 8 Hours!
What is the SANRIO CHARACTERS × Honda Kumamoto Racing Team?
A special collaboration project between Honda’s employee racing team, Honda Ryokuyokai Kumamoto Racing, and Sanrio has come to life. The collaboration team will compete in the Suzuka 8 Hours Endurance Race on Sunday, July 5.
In addition to a special racing bike featuring Kuromi-inspired livery, team equipment and apparel will also feature Hello Kitty and Pompompurin, bringing Sanrio’s beloved characters to the racetrack.
Stay tuned for the performance of this one-of-a-kind team.
Team Details
- Bike Number (#):
- 43
- Racing Bike:
- CBR1000RR-R FIREBLADE
- Riders:
- Kazuhiro Kojima, Yosuke Ide, TBD
Special Sanrio × Honda Campaign
Cheer on SANRIO CHARACTERS × Honda Kumamoto Racing with us!
[SMILE RIDER PROJECT Supporter Seats | 150 seats]
Special supporter items,
including a commemorative baseball jersey celebrating the team’s Suzuka 8 Hours participation,
are included in this package.
Located in the V2 grandstand overlooking the home straight,
these reserved seats offer an up-close view of the race start,
finish, pit operations, and all the excitement of endurance racing.
Tickets will be available through MobilityStation, Suzuka Circuit’s official online ticket shop.
*Ticket applications begin on Monday June 8 at 11:00 am (JST)!
[16–23 ZERO Yen Pass]
16–23 ZERO Yen Pass (for ages 16 to 23) will also offer
a limited-edition SMILE RIDER PROJECT support flag (while supplies last).
This special program offers even more people the opportunity to cheer on
SANRIO CHARACTERS × Honda Kumamoto Racing at Suzuka Circuit.
Applications can be made through MobilityStation, Suzuka Circuit’s official online ticket shop.
Visit the Honda
RACING Gallery!
In addition to exhibits showcasing previous Sanrio × Honda collaboration vehicles, character greeting events featuring popular Sanrio characters are also planned.
Racing fans, Sanrio characters fans, everyone is welcome.
Come and join us!

Event Details
- Event Name:
- 2026 FIM Endurance World Championship “Coca-Cola” Suzuka 8 Hours Endurance Road Race 47th Edition
- Date:
- July 3 (Fri.) – July 5 (Sun.), 2026
- Venue:
- Suzuka Circuit (Suzuka City, Mie Prefecture, Japan)