「New dawn」
Guided by the concepts of “CREATE,” “TRANSCEND,” and “AUGMENT,” this piece expresses a vibrant sense of dynamism and excitement and captures the dawn of the period of the “second founding” of Honda.
「with Honda!」
We visualized the idea that “life can feel more joyful with Honda products” through a scene set in a winter landscape.
「Life with Honda」
Honda inspires lifestyles full of charm, set against the beauty of nature. This vision is expressed in a vibrant, clean design—something you’d want to keep on display in your home.
「Ride the Wave!」
From land to sea, and then to the sky—
Riding the wave of Honda’s ongoing challenges,
I expressed the image of continuously creating a joyful future.
「Draw Your Dreams」
“Even when we get older, we remain kids at heart.”
I expressed how we are envisioning more joyful dreams with Honda products integrated into our dreams.
「How we move us」
I expressed how Honda products broaden the sensibilities and the world of users and ourselves, and how we try to touch on the dreams that lie beyond.
「All Honda」
It expresses how Honda products, each with their own unique appeal, paint the world with their own colors.
「TRANSCEND」
I expressed the flow of human's ability and scope of activity to be released by Honda along with the product's transition.
「Make a dream」
It expressed the wish and dream that customers envision with the soap bubble and with putting products that engineers live up to the expectation into the soap bubble with the hope to deliver to all over the world without bursting.
「We have dreams」
It expressed that the creativity with the feeling of dreaming of each employee and the curiosity to realize it create Honda products.
「Daydream」
With the sense of fantasy like the slumber in the broad daylight and the expression of Honda's products blended there, it creates the future existing there with the nature.
「MARCH ON!」
It expressed the scenery decorated by Mt. Fuji and SAKURA (i.e., cherry blossom) with the silhouette of Honda's products and the soft color.
「Honda's Speed」
It expressed Honda rapidly moving forward to the future.
「Backlight」
It drew Honda's mobility to pursue the dream and the person who is trying to achieve the dream influenced by it.
「Unlimited」
Honda is going to endlessly spread like the universe. On the future road created by the star sign, it expressed the everlasting challenge and possibility that is trying to exceed the limit. Nothing is impossible for Honda, and we are always going to continue aiming for the new star.
「Motocompactō (i.e., "Motocompacto Island")」
Motocompacto is assembled, and it starts running with carrying diversified products created from Honda's MM philosophy. It is the design that we image the dreaming floating island continuing to infinity and beyond going forward.
「Honda Lucky Bag」
It drew with the hope that we would like to convey Honda's various products. Products with the full of life which it drew with the hope that "We would like customers to live excitingly together with Honda" are the point.