Design Center
Designs to Enrich Customer’s “Life” Through “Koto & Mono”
“Enjoy Life, Enrich Life”
With this concept in mind, Design Center creates designs that enrich the “lives” of our customers through “Koto & Mono” (i.e., “Experiences & Products”). We research people’s feelings from different perspectives, such as the environment, the trends of the era, and the lifestyles,to express the “Honda design spirits” This Design Center is involved in all phases of the product creation covering from research, planning, and quality checks of actual vehicles to appeal, and we propose the joy of expanding the possibilities of various lives for our customers.
Creation of “Koto” Value
We also create the designs considering UX (User experience) itself, namely “what kind of value should be provided through experience.” We continue to not only think about function and performance, but to pursue the value of experience in terms of usability, excitement, and impression. As the Design Center for Honda, we focus on research and development of the products on a daily basis so that we can become the “existence to get closer to the lives” of people of all ages from children to the elderly.
Creation of “Mono” Value
We have been delivering consistent messages, creating the attractive Honda’s design, and promoting the development of innovative product designs that support the work and lives of our customers from their point of view, including motorcycles and automobiles.
Development Style
Design Center has been conducting not only research of people’s feelings but the development utilizing various tools to create the products with more attractive designs.
