• Safety, the Honda way

The best way to stay safe,is to stay put.
There's no doubt about that.
At Honda, we think safety should allow us to spread our wings.

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Times have changed,
and moving about,may no longer be as essential to enjoy our lives.
"So what is the joy of mobility?"

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From the moment we're born, we are full of curiosity.
Our hearts long to step out, to see a whole new world.

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Our first adventure.
Our first taste of freedom.
An unknown world lies out there, right before our eyes.
Eventually, we gain new forms of mobility,
that enables us to go further... and encounter new worlds.

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We think we should cherish the curiosity we are born with...
and the joy and freedom of mobility.
New places...
New encounter...
New faces...

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That's why, at Honda, we must try harder than anyone,
to aim for safer mobility,
to make the world a safer place.

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Because the safer the world becomes,
the more freedom we all will enjoy –
And a collision-free society becomes possible.
A society, where our curiosity takes us freely wherever we want to go with complete peace of mind.
This is the kind of world Honda wants to create, because freedom & curiosity fuel our passion.

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This is our mission at Honda.