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I would like to take this opportunity to express our gratitude for your cooperation and tremendous support for Honda’s activities.

In 2017, Honda formulated the 2030 Vision.The main statement of this vision is “Serve people worldwide with the ‘joy of expanding their life’s potential’.” This encapsulates Honda’s passion to provide appealing products and services that bring joy to customers around the world.

During 2018, the year in which the Company marked its 70th anniversary, we succeeded in bringing joy to over 32 million customers by offering attractive products and services in all aspects of our businesses, namely motorcycles, automobiles, power products, aircraft and aircraft engines. I feel confident that we are making step-by-step progress toward realizing the 2030 Vision.

These products and services have enabled us to meet the expectations and demands of a variety of stakeholders. Since the time of its founding, Honda has addressed numerous issues by helping solve social issues through its business activities, giving consideration to the impacts on the environment and society. In recent years, the Paris Agreement, the framework for responding to global warming, and the United Nations Sustainable Development Goals (SDGs) have gained the spotlight. Even prior to these two initiatives, Honda has implemented measures embodied in many of their targets. This has provided the means for us to reaffirm that we are on the right track to address environmental issues.

Furthermore, in striving to realize a carbon-free society, Honda has set a goal to “electrify two-thirds of our global automobile unit sales by 2030”. In doing so, we will work to expand worldwide sales, mainly hybrid vehicles, as we aim to make sustainable contributions to the global environment.

The business environment surrounding our industry is in a time of a dramatic transformation with the advent of autonomous driving and car sharing in addition to electrification. To successfully navigate these abrupt changes, we must make company-wide global efforts for “creating products through inter-regional coordination and collaboration,” which we are already promoting, and “taking a new approach of working together beyond the boundaries of divisions.” Accordingly, Honda changed its operating structure in April 2019. As part of this change, we moved to expand our domains within the power products business under the new concept and name of the “life creation business”. Meanwhile, we will decisively solidify the structure of each business consisting of motorcycles, automobiles, life creation, aircraft and aircraft engines, as we lead the “advancement of mobility” and “value creation for people’s daily lives.”

Honda will strive to ensure sustainable growth into the future through earnest efforts toward the environmental, social and governance (ESG) issues. You can look forward to Honda continuing to achieve sustainable growth together with society and making further strides within this era of change.

I sincerely appreciate your continued support for our endeavors.

Honda Philosophy

The Honda Philosophy, handed down to the Company by its founders Soichiro Honda and Takeo Fujisawa, is composed of Fundamental Beliefs (Respect for the Individual and The Three Joys), the Company Principle and Management Policies. The Philosophy forms the values shared by all Honda Group companies and all of their associates and is the basis for Honda’s corporate activities and the associates’ behavior and decision-making.

Honda incorporates the Philosophy into educational programs for its associates and gives it life by turning it into action, from everyday business activities to management decision-making, so that every person in the Company can responsibly continue putting the Philosophy into practice.

Additionally, Honda engages in corporate activities under the concept of “Free and Open, Challenge, Co-evolution.” Specifically, this concept puts into practice Honda’s corporate culture of “taking up the challenge without fear of failure, free from the prejudice of preconceived ideas, and with a foundation of teamwork based on trust.”

Society’s expectations toward Honda continue to evolve with the times. As a responsible global company, Honda will resolve problems while listening to the voices of its diverse stakeholders so as to meet their expectations and earn their trust.

Fundamental Beliefs

Respect for the Individual

Initiative means not to be bound by preconceived ideas, but think creatively and act on your own initiative and judgment, while understanding that you must take responsibility for the results of those actions.


Equality means to recognize and respect individual differences in one another and treat each other fairly. Our company is committed to this principle and to creating equal opportunities for each individual. An individual’s race, sex, age, religion, national origin, educational background, and social or economic status have no bearing on the individual’s opportunities.


The relationship among associates at Honda should be based on mutual trust. Trust is created by recognizing each other as individuals, helping out where others are deficient, accepting help where we are deficient, sharing our knowledge, and making a sincere effort to fulfill our responsibilities.

The Three Joys
The joy of buying

The joy of buying is achieved through providing products and services that exceed the needs and expectations of each customer.

The joy of selling

The joy of selling occurs when those who are engaged in selling and servicing Honda products develop relationships with a customer based on mutual trust. Through this relationship, Honda associates, dealers and distributors experience pride and joy in satisfying the customer and in representing Honda to the customer.

The joy of creating

The joy of creating occurs when Honda associates and suppliers involved in the design, development, engineering and manufacturing of Honda products recognize a sense of joy in our customers and dealers. The joy of creating occurs when quality products exceed expectations and we experience pride in a job well done.

Company Principle

Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction.

Management Policies

– Proceed always with ambition and youthfulness.

– Respect sound theory, develop fresh ideas and make the most effective use of time.

– Enjoy your work and encourage open communications.

– Strive constantly for a harmonious flow of work.

– Be ever mindful of the value of research and endeavor.