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I would like to take this opportunity to express our gratitude for your cooperation and tremendous support for Honda’s activities.

Honda has provided appealing products and services that bring joy to customers worldwide in all aspects of our businesses, namely motorcycles, automobiles, power products, aircraft and aircraft engines. Thanks to these efforts, we have grown as a mobility company that is capable of serving over 30 million customers in a single year by providing value unique to Honda.

Meanwhile, the business environment surrounding Honda is now at a major turning point. Changes include the diversification of values such as the shift from "owning" to "using" things (i.e., products and services), the advance of an aging society and acceleration of urbanization, and the ever more serious issue of climate change. Moreover, the transformation of the industrial structure due to technological advancements, including energy conversion, artificial intelligence (AI) and the Internet of Things (IoT), is proceeding on a global level.

To ensure our ongoing viability as a company within this evolving environment, a future-looking vision that can quickly address the changes of the times is essential. With this in mind, in 2017 Honda formulated the "2030 Vision," which articulates our direction toward the future. Specifically, as we continue operating our existing businesses, we must determine how we are going to transform and evolve the value of our existing businesses in accordance with the significantly changing expectations of society and the needs of our customers. Also, we will consider how we are going to create new value in our motorcycle, automobile and power products business domains beyond the framework of our existing businesses.

In keeping with the "2030 Vision," we will move quickly to reinforce the "strengths of Honda." One of these is creating new value that encapsulates Honda’s "passion" to "Serve people worldwide with the 'joy of expanding their life’s potential'." Accordingly, we have newly established a research and development operation that will focus on new value areas which include robotics. Additionally, we are working to strengthen collaboration between Japan and overseas bases as well as inter-business collaboration including motorcycles, automobiles and power products. These efforts are steadily achieving results.

Honda believes its sustainability as a company depends on fulfilling its corporate social responsibilities.

This includes meeting the expectations and demands of stakeholders by providing value such as relevant products and services while considering the impacts on the environment and society. Equally important for our corporate sustainability is for Honda to help solve social issues through business activities such as responding to the Paris Agreement and the United Nations Sustainable Development Goals (SDGs).

You can look forward to Honda continuing to achieve sustainable growth together with society and making further strides within this era of change.

I sincerely appreciate your continued support for our endeavors.

Honda philosophy
Honda Philosophy

The Honda Philosophy, bequeathed to the Company by its founders Soichiro Honda and Takeo Fujisawa, is composed of Fundamental Beliefs (Respect for the Individual and The Three Joys), the Company Principle and Management Policies. The Philosophy forms the values shared by all Honda Group companies and all of their associates and is the basis for Honda's corporate activities and the associates' behavior and decision-making.

Moving beyond words alone, Honda incorporates the Philosophy into educational programs for its associates and gives it life by turning it into action, from everyday business activities to management decisionmaking, so that every person in the Company can responsibly continue putting the Philosophy into practice.

Additionally, Honda engages in corporate activities under the concept of "Free and Open, Challenge, Co-evolution" . that is, the concept of bringing into play Honda's corporate culture of "taking up the challenge without fear of failure, free from the prejudice of preconceived ideas, and with a foundation of teamwork based on trust."

Society's expectations toward Honda continue to evolve with the times.

As a responsible global company, Honda will undertake the resolution of problems while listening to the voices of its diverse stakeholders so as to meet their expectations and earn their trust.

Fundamental Beliefs

Respect for the Individual

Initiative means not to be bound by preconceived ideas, but think creatively and act on your own initiative and judgment, while understanding that you must take responsibility for the results of those actions.


Equality means to recognize and respect individual differences in one another and treat each other fairly. Our company is committed to this principle and to creating equal opportunities for each individual. An individual’s race, sex, age, religion, national origin, educational background, and social or economic status have no bearing on the individual's opportunities.


The relationship among associates at Honda should be based on mutual trust. Trust is created by recognizing each other as individuals, helping out where others are deficient, accepting help where we are deficient, sharing our knowledge, and making a sincere effort to fulfill our responsibilities.

The Three Joys
The joy of buying

The joy of buying is achieved through providing products and services that exceed the needs and expectations of each customer.

The joy of selling

The joy of selling occurs when those who are engaged in selling and servicing Honda products develop relationships with a customer based on mutual trust. Through this relationship, Honda associates, dealers and distributors experience pride and joy in satisfying the customer and in representing Honda to the customer.

The joy of creating

The joy of creating occurs when Honda associates and suppliers involved in the design, development, engineering and manufacturing of Honda products recognize a sense of joy in our customers and dealers. The joy of creating occurs when quality products exceed expectations and we experience pride in a job well done.

Company Principle


Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction.

Management Policies


  • Proceed always with ambition and youthfulness.
  • Respect sound theory, develop fresh ideas and make the most effective use of time.
  • Enjoy your work and encourage open communications.
  • Strive constantly for a harmonious flow of work.
  • Be ever mindful of the value of research and endeavor.
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