- Overview of Honda
- Social Contribution Activities
Safety Performance Report
6.37 million people
Honda provided road safety and driving education to over six million people in Japan in collaboration with many stakeholders.
This effort is also being actively expanded worldwide.
Toward a Collision-Free Mobile Society
As exemplified by the words of the Company’s founder Soichiro Honda that “as long as we are handling a mode of transportation, we are entrusted with human lives,” Honda is, on the basis of the concept of safe coexistence, aiming at a collision-free mobile society, where not only drivers and riders, but indeed everyone sharing the road, can safely and confidently enjoy the freedom of mobility.
Honda has a long history of engagement in safety initiatives dating back to the 1960s. Back then, in the period of development of motorization in Japan when there was not even a clear concept of “driving safety,” Honda started driving safety promotion activities, the first of their kind for motorcycle/automobile manufacturers. Later, the Company developed various technologies including the driver-side SRS airbag, the world’s first pedestrian dummies and the Advanced Compatibility Engineering Body Structure that helps to protect occupants of both vehicles in a collision. In 2000, Honda built the world’s first indoor crash test facility, making it possible to conduct tests that better reflect real-world crash configurations.
Safety technologies developed as described above have been aggressively applied to various products. As for pedestrian dummies, in order to enhance safety for the traffic society as a whole, their use is not only limited to the development of Honda’s products. They are also leased to other companies and research institutions, widely contributing to studies on pedestrian protection.
Honda is actively working on traffic safety, giving attention to the actual conditions of traffic issues that exist in each period and regions.
Direction of Activities
Honda is conducting safety promotion activities in three areas: “Human (Safety Education),” “Technology (Vehicle Technologies)” and “Communication (Telecommunication Networks)” with the aim of realizing a collision-free mobile society.
However, issues concerning the traffic environment are diverse and vary from region to region, such as the over-concentration of traffic or poor infrastructure. Against this backdrop, Honda is rolling out initiatives that combine the three areas of “Human,” “Technology” and “Communication” in line with the actual conditions existing in each region.
In Thailand, for example, safety measures are an urgent challenge due to the high percentage of motorcycle riders among the number of traffic fatalities in particular compared with other parts of Asia. In response, from 2016 through 2020 Honda has committed to conducting a detailed investigation involving collection and analysis of information on around 1,000 traffic accidents in Thailand. The investigation first pinpoints the fundamental cause of each accident. Based on the knowledge accumulated, Honda plans to develop activities to promote more suitable safe driving practices in the area of “Human” and connect this to the development of more effective safety-related technology in the area of “Technology.” This initiative is being expanded gradually in the respective regions of Asia and Oceania.
Three areas of safety promotion activities
Human (Safety Education)
In 1970, Honda established the Driving Safety Promotion Center. Since then, through cooperation with Honda Traffic Education Centers*, motorcycle/automobile/power product dealers, local corporations and schools, we have provided traffic safety education and training for drivers and riders to more than 6.37 million customers in Japan.
The basic ideas behind Honda’s activities are based on “To pass on safety education from person to person,” which focuses on people, and “To provide participatory handson education,” in which people can experience hazards in a safe environment. These activities are based on three pillars. The first pillar is “Instructor Training,” which nurtures instructors who will be responsible for traffic safety education. The second is “Opportunity Creation,” which provides people with opportunities to think and learn about traffic safety. The third is “Software Development,” in which educational programs and equipment are developed to help increase learning effectiveness.
With regard to overseas activities, since Honda started driving safety promotion activities in Brazil in 1972, it has carried out activities in 40 countries throughout the world including Japan, establishing Traffic Education Centers in various countries and cooperating with local dealers. Of those countries, emerging countries in particular contain areas where regulations, traffic rules and road infrastructure are not yet ideal despite the fact that motorization is rapidly progressing. An increase in the number of fatal traffic accidents has become a social issue. Therefore, Honda is strengthening its activities in coordination with the applicable countries and the relevant people in local governments.
* Honda facilities where internal and external instructors on traf fic safety are trained and driving safety education is provided to corporations, schools and individual customers
Countries and regions where traffic safety education and driving training are conducted
In FY2018, toward the realization of a “collision-free mobile society” as stated in the 2030 Vision, Honda evolved its activities in accordance with changes and the needs of traffic society in a new era on the basis of “passing on safety education from person to person” and “providing participatory hands-on education.”
In response to the increasing use of “Honda Sensing,” an advanced driver-assistance safety system, Honda developed a training program for customer contact staff of automobile dealers. The program aims to cultivate a correct understanding among customers of the abilities and limitations of the Collision Mitigation Brake System (CMBS) and the false start prevention system included in the system and promote their proper usage. Going forward, the program will be rolled out on a full scale.
The Suzuka Circuit Traffic Education Center also revamped the IT system used for its safe driving training programs for corporate and other customers, which are designed to facilitate drivers’ attitude and behavior changes. This renovation enables better visualization of individual driving habits and serves to increase training effectiveness by significantly improving the understanding of specific details in a convincing manner.
The pedestrian traffic casualties data by age shows that children aged 7 are the most frequent victims of traffic accidents. In response, Honda developed a new educational program for early elementary school students including this age group. This program is based on the theme of hazard prediction while walking on a street and incorporates a technique to help children think and recognize on their own. Honda plans to encourage traffic safety instructors to use the program and expand its usage nationwide.
Additionally, an agreement relating to the promotion of traffic accident prevention measures was concluded with Chiba Police Headquarters and the Metropolitan Police Department. The aim is to facilitate the use by the police of emergency braking and other information in a Safety Map in formulating their accident prevention measures, including road improvement.
As one of the ongoing efforts to help people with higher cerebral dysfunction to resume driving, Honda has been supporting the promotion of autonomous activities in each region, including collaboration between the Authorized Drivers School Association and Association of Occupational Therapists in Okinawa Prefecture.
Overseas, Honda Vietnam Co., Ltd. (HVN) established its Traffic Education Center in March 2017. The Driving Safety Promotion Center assisted in upgrading the skills of their local instructors.
In order to promote traffic safety in Asian countries, where automobiles are becoming increasingly popular, Honda provides relevant training to the responsible staff at overseas business locations and expects that these activities will be further developed in the future.
“Honda Sensing” training provided for the staff of local dealers
Participation in traffic safety promotion activities in Japan (total)
Technology (Vehicle Technologies)
Honda has engaged in the development of safety technology placing an emphasis on real-life traffic environments – where multiple forms of mobility, such as motorcycles and automobiles, mix – and the realities of crashes in the real world, with high-minded objectives that go beyond meeting regulatory requirements and the attitude that “if something doesn’t exist, we will make it.”
The Company has been developing and commercializing safety technologies one after the other. In 1998, Honda developed the world’s first pedestrian dummies, while it built the world’s first indoor, all-weather omni-directional crash test facility in 2000. In 2003, Honda developed the crash-compatibility body and the world’s first Collision Mitigation Brake System (CMBS).
In 2014, the Company announced “Honda Sensing/AcuraWatch,” a new advanced driver-assistance safety system. “Honda Sensing/AcuraWatch” is a general term for advanced safety technologies that will lead to automated driving technologies in the future, which assists the driver from normal driving to collision avoidance based on information on the surroundings of the vehicle, collected through the use of sensors and other elements.
Honda will steadily continue to develop technologies as indicated in the roadmap for safety technologies for automobiles (see the diagram below), with an aim to realize “a collision-free mobile society” where anybody using the road can do so in safety.
Roadmap for safety technologies
The “Honda Sensing/AcuraWatch” advanced safe-driving support system continues to be used in an increasing number of models since its launch in the three regions of Japan, the United States and Europe in 2015.
In Japan, Honda has installed this system in more models in the mini-vehicle and compact vehicle categories, such as the N-Box, Grace and Shuttle, and has been increasing the number of models offering the system as a standard feature. In the United States, with the addition of the system to the Fit and HR-V in the compact vehicle category, almost all models are now offered with the system. Also, the system has been equipped on the Jazz (Fit in Japan) and HR-V in Europe, Fit in China and CR-V in Thailand.
Communication (Telecommunication Networks)
In 1998, Honda started to offer “Internavi,” a car navigation system equipped with communication functions that provides information on traffic congestion through the use of driving data gathered from Honda vehicles. In addition to the usefulness mentioned above, Honda started to offer weather information in 2004 and disaster information in 2007. By utilizing the telematics service that integrated communication and information, the Company has started to provide drivers with information that will help them drive more safely and more comfortably.
One form of progress from these initiatives is the “Safety Map” in Japan. Emergency braking applied by cars, information on traffic accidents provided by the police and local governments, traffic information provided by local residents and other relevant information is integrated and analyzed to generate maps, which tell people including residents and drivers in advance about places on the road that require special caution. Honda is pleased to note that many people are utilizing the maps.
In addition, Honda is currently focusing on building a system that will provide information on traffic conditions in surrounding areas and traffic accident risks on a real-time basis by integrating the “Honda Sensing/AcuraWatch” technologies with the telematics service, and, using wireless communication such as Wi-Fi, connecting with both other vehicles equipped with sensors or GPS, as well as people in surrounding areas who are carrying smartphones. Honda is striving to realize “a collision-free mobile society” where everyone sharing the road can safely and confidently enjoy the freedom of mobility.
Many of Honda’s models have achieved high safety assessments from NCAP*1 in various regions. In Japan, the N-Box achieved “ASV++”*2, the highest rank, in the JNCAP’s preventive safety assessment.
*1 This refers to New Car Assessment Program.
This is a program that tests and evaluates the safety performance of cars, which is performed by public organizations in various regions. Testing and evaluation methods are different for each region.
Ratings range from 0★to 5★ (5★+ is the highest rating in some regions).
*2 This refers to Advanced Safety Vehicle.
Advanced safety per formance, which includes the technology for automatic braking when a collision is not avoidable, is tested and evaluated. The three levels of ASV, ASV+ and ASV++ are used to assess the vehicles.
Results of key third-party evaluations (tests conducted in 2017)
*3 This refers to the Insurance Institute for Highway Safety, which conducts the car assessment that tests and evaluates the safety performance of various cars. IIHS only awards TSP and TSP+ to vehicles that achieved excellent test results. TSP refers to Top Safety Pick.