North America

Honda provides support for those affected by hurricanes
SDG 3 : Good health and well-being, 11 : Sustainable cities and communities

The Honda family of companies in the United States provided a number of contributions in support of those affected by hurricanes Irma, Harvey and Maria. Honda’s hurricane response consisted of four components: a $100,000 pledge to the American Red Cross as a corporate contribution and matching gift program for associates; associate contributions; participation of dealers and other partners; and a Honda product donation to support recovery. Honda donated 50 water pumps and 600 portable generators worth approximately $650,000 to the American Red Cross, which deployed these products on a regional basis to areas affected by the three storms.

Honda Classic Supports Children’s Health
SDG 3 : Good health and well-being

Honda is the presenting sponsor of The Honda Classic PGA Golf Tournament, played every spring at the PGA National Resort & Spa’s Champion Course in Palm Beach Gardens, Florida. A core part of this sponsorship is the Honda Classic Cares, the philanthropic arm of the tournament that contributes the net proceeds from the golf tournament and special event programs to local nonprofits focused on positively impacting youth in need and creating a brighter future for the south Florida communities.

Nicklaus Children’s Health Care Foundation is the primary beneficiary of the Honda Classic Cares and is focused on advancing and enhancing the diagnosis, treatment and prevention of childhood diseases and disorders. Additional grants are made available to nonprofit organizations in Palm Beach County and throughout south Florida.

The Honda Classic has increased its contributions to local children’s charities for 11 consecutive years. This success is a testament to American Honda’s 37 years as the longest-standing title sponsor on the PGA TOUR and the company’s emphasis on making the Honda Classic Cares a year-round presence in the South Florida community. With the help of Honda’s sponsorship, more than $35 million has been donated to south Florida children’s charities since the Honda Classic’s inception.

Kenny G visits with Barbara Nicklaus, patients and their family members at Nicklaus Children’s Hospital.

Week of Service Lends a Hand to Local Communities
SDG 2 : Zero hunger, 3 : Good health and well-being, 10 : Reduced inequalities

More than 20,000 volunteers participated in the second annual Team Honda Week of Service in June, performing community support activities highlighting the vital work of local charitable organizations throughout North America. Volunteers in red “Team Honda” shirts supported hundreds of organizations from June 9 to 18. Honda associates joined an army of volunteers from the company’s dealers and suppliers throughout the region in 450 coordinated group volunteer activities in 43 states, as well as Canada and Mexico. Team Honda provided assistance through a wide range of activities from food and blood drives to adopt-a-pet events, beach clean-ups and home repair for people in need.

The Week of Service was timed to coincide with the Honda’s Founder’s Day in North America, which marks the establishment of the first Honda business operation in California on June 11, 1959. For additional updates and reactions to the Team Honda activities, use the Twitter using hashtag #TeamHondaCares or check out the Team Honda Week of Service page on our CSR website.

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Using Minibikes and the Theme of Mobility to Promote Youth Development
SDG 10 : Reduced inequalities

The National Youth Project Using Minibikes, or NYPUM, is an innovative program that engages at-risk youth and promotes their positive development. NYPUM uses the excitement that children have for riding minibikes outdoors and the theme of mobility to motivate participants to improve their lives and change their behavior. Honda donated 10,000 minibikes to help start this program in 1969 and has provided continued financial support and minibikes annually since the program began. 

The program makes use of Honda trailbikes as a motivational tool to provide youth with access to opportunities that help them realize their full potential through mentorship, team building, increasing confidence and leadership skills, and instilling a sense of responsibility. Adult mentors in the program are an important source of support for these young people. NYPUM is an effective model for youth development, with 85% of participants reported to have noticeably improved behaviors while in the program. 

Tailored to the specific conditions and environment of each area, the program is currently active in more than 34 locations. Since NYPUM’s inception, Honda has helped over 300,000 youth aged 10 to 17, providing funding and donating over 20,000 minibikes. 

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Honda Partners with COSI to Inspire and Strengthen Youth Interest in STEM Education and Careers
SDG 4 : Quality education

Inspiring the next generation to follow their dreams requires creative programs that engage youth in their education and expand their horizons. Honda of America Mfg, Inc. (HAM), Honda R&D Americas, Inc. (HRA), and Honda North America, Inc. (HNA) have partnered with Center of Science and Industry (COSI)  in Ohio on a number of programs designed to expose youth to new opportunities in STEM and overall career development.

Honda North America partners with COSI, Columbus City Schools, and Columbus State to support the “Young Men of Color in STEM” education event. This event is intended to provide middle school male students of color with exposure to STEM professionals, technology, and careers. Associates from a number of Honda companies volunteer for the event each year and engage approximately 200 students through technology demonstrations and computer programming challenges. 

COSI also provides local youth with career development opportunities. Honda of America Mfg. supports COSI’s Career Ladder Program that promotes skill development for 350 middle and high school students who serve as youth volunteers at the Center. This program allows students to develop 21st Century Skills, act as full members of the COSI team, and directly interact with over 600,000 guests that visit COSI each year.

In addition to supporting education and career programs at COSI, Honda R&D Americas partnered with COSI in the creation of the new engineering-focused mobility exhibit at the Center, Meet the Innovators. Meet the Innovators uses hands-on activities, video interviews, and associate volunteers to showcase the exciting research and development work taking place at Honda’s Central Ohio facilities and sister cities all over the globe. Since its debut, Meet the Innovators has reached over 1.3 million guests, inspiring countless young minds that will one day power new STEM innovations. 

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Celebrating 25 Years of Re-engaging Students in their Learning and Supporting Teacher Professional Development
SDG 4 : Quality education

In 1993, American Honda Motor Co., Inc. opened Eagle Rock School in Estes Park, CO. Eagle Rock School is an institution that supports the expansion of educational opportunities and research into new educational methods. The school’s mission is to help the most disengaged students find their way back to an appreciation of education. Eagle Rock School supports its students via a unique educational environment that encourages community, integrity, and citizenship. Eagle Rock School has also established the Professional Development Center, which works with educators from around the nation to learn new approaches in teaching and make their schools centers of engagement and learning. Eagle Rock School recently celebrated its 25th anniversary—a quarter century of re-engaging students in their education on its campus, and supporting public schools around the country.

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Living Classrooms Inspires through Maritime Experiences
SDG 4 : Quality education

In its ongoing commitment to advancing education and creating experiences of discovery that help young people achieve their dreams, Honda North America has partnered with Living Classrooms Foundation to give students from high-risk environments a unique maritime experience. Since 2002, Honda’s support of the Living Classrooms Foundation has enabled more than 7,300 students in Washington, D.C. to participate in hands-on educational programs using urban, natural and maritime resources as “living classrooms.” Living Classrooms is committed to strengthening communities and inspiring young people to achieve their potential through experiential education. With a focus on marine environments, the organization’s Shipboard STEM Education program combines the Socratic Method with fun and educational activities designed to help students be successful in the classroom and beyond. The program eliminates barriers to success for young people by giving them access to environmental and maritime resources in the form of living laboratories.

Honda associates also volunteer to support Living Classrooms in preparing Kingman Island, for the annual event designed to raise awareness of the park. Located in the Anacostia River in Washington D.C., Kingman Island is utilized for educating local youth about conservation and helping them become better stewards of the natural world.

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One Honda. One Tree: 180,000 Trees Planted to Help Enhance the Canadian Forests
SDG 11 : Sustainable cities and communities, 15 : Life on land, 13 : Climate action

In 2018, the Honda Canada Foundation and Forest Recovery Canada celebrated planting nearly 180,000 trees as part of their 13 year partnership to enhance forests across Canada. Forest Recovery Canada is a national tree planting effort with a focus on enhancing forest cover and connectivity across Canada. Over the past five years the Honda Canada Foundation has supported Forest Recovery Canada’s tree planting programs through the One Honda. One Tree. campaign, which plants a tree for every Honda ATV or power equipment product sold from April 1st to July 31st each year. Every year, local tree planting partners and Honda associates join Forest Recovery Canada to plant trees in support of greater habitat, clean air and water, and a more resilient ecosystem. 

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Honda Marine Science Foundation Supports Restoration of Marine Ecosystems
SDG 14 : Life below water, 15 : Life on land

Honda’s most recently established foundation, the Honda Marine Science Foundation, is an initiative to help restore marine ecosystems and facilitate climate change resilience. Honda established the Honda Marine Science Foundation based on inspiration from the Japanese concept of sato-umi—the idea that humans can and should have a mutually beneficial relationship with coastal ecosystems—with the purpose of fostering meaningful cross-sector collaboration to address the impact of climate change on oceans and intertidal areas. The foundation supports efforts that improve and preserve coastal areas for future generations. The Honda Marine Science Foundation selected three projects to support in 2018: San Francisco Bay Transition Zone Restoration Project, Sunlight Shores Living Shoreline Restoration Project and Upper Newport Bay Living Shorelines Project. All three projects are centered on living shorelines along the West Coast. 

The San Francisco Bay project from Save The Bay is a regional effort focused on wetlands restoration, enhancement and maintenance in transition zones between the tidal marsh and the terrestrial environment. The Sunlight Shores project will work to increase the amount of living shoreline in the Northwest Straits region of the Puget Sound by removing manmade shoreline structures like cement and log piles and converting the areas back to natural shoreline. Orange County Coastkeeper is leading the Upper Newport Bay project, where it will concentrate on oyster and eelgrass restoration to stabilize local shorelines.

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Supporting Teen Driver Education and Safety
SDG 3 : Good health and well-being

In 2018, Honda Manufacturing of Alabama supported Alabama Safe Kids’ Teen Driver Program. Alabama Safe Kids is a division of the Children’s Hospital of Alabama, and is dedicated to safety education and injury prevention around the state. 

The mission of the Teen Driver Program is to reduce teen driver fatalities by providing an interactive educational experience through teen driver safety events around the state. The events focus on the risk factors identified by Alabama-based teen driver research, such as speeding and distracted driving. The teen driving events include education on distracted driving (including hands on driver simulation scenarios), a trauma reenactment presented by hospital Emergency Department staff, and an interactive experience on an obstacle course. The program also provides keynote lectures from motor vehicle crash survivors, which have a strong impact on young audiences.

Honda's support helped fund the program’s driving simulator which allows the young drivers to practice what to do if a hazardous situation should present itself, giving the best possible chance of surviving or avoiding a crash. The driver simulation experience is a vital part of the Teen Driver Program.

Last year, 599 Alabama teen drivers and 67 teachers and counselors from 41 different schools participated in this comprehensive education program on teen driver safety. Pre and post-test evaluations are used to assess knowledge gained and effectiveness of teaching methods. In addition, current driving practices are surveyed to evaluate change in risk driving behaviors among Alabama teens.

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